The NEXiT System
Simply a better way to strategically grow, manage, enjoy, and ultimately exit a business on your terms.
The Old System is Broken.
Once it became possible to reach tens of millions of consumers with a single ad message, the easier source of “The Big Idea” shifted from businesses and R&D guys to ad agencies and Mad Men. It became cheaper in the short-term to simply try to persuade huge numbers of people you had something better than to actually create something better for them.
Other than those who profited from the ruse, few in retrospect would say that has been a good thing. However, with the new micro-fragmentation of audiences and the ability for consumers to immediately inform thousands about subpar products and services via social media, the subtle corrective powers of capitalism are having their effect.
Our “Big Idea” Is Yours.
We were founded by a “recovering ad agency client” in the 1980s. We remain committed to being an alternative to the egos, misplaced priorities, and quid pro quo relationships typical to ad agencies and media organizations. So we applaud this revolution in the marketplace and its return to genuine innovation. And as an innovation-driven organization who has always sought to be “the un-agency,” we are happy to still be the only ones who do what we do.
Your “next” begins with the end. With our NEXiT System, we begin with where you are today and where you want to be when you exit, because the most efficient way to get somewhere is to know where you want to go. It can work for any business from start-up to ancient. From established brands to invisible ones. It’s never too early to get on the right road and it’s rarely too late.
To borrow from the title of our friend and author John Warrillow’s best seller, the most successful businesses are those that are “Built To Sell.”
Is Your Exit Plan Already in Place?
No problem (and congratulations as only 15% of businesses can say that.)
But before you exit:
- Do you want to grow profitable revenue with less stress and more freedom?
- Are you ready to compete less on price, enjoy better customer loyalty and protection from competition?
- Would you like to see dramatically improved results and ROI from your current advertising and marketing?
It’s all at the core of what we do and is the cornerstone of successfully building a more valuable company. And we’re told that no one does it better than we do.
Profit With Purpose®
This is more than our trademarked tagline. Skopós means “purpose.” The “why” behind the “what.” Ours is to help you find yours, rally a team behind it and by fulfilling the real needs of your customers – enjoy greater profit from it now and when you are ready to move on.
This is what we do for you at Skopós. Our NEXiT System is how we do it. The result is a stronger, more profitable and growing business that likely spends less on marketing than before and provides you more freedom to do what you love to do.