Less Risk, More Reward.
We protect you as a business owner and empower you to achieve unprecedented success.
Expect a better return from your marketing investment by no longer agreeing to the old rules.
There is no such thing as “Branding.”
Unless you raise livestock. Otherwise, it’s a hip word for “expensive new logo”.
BUILD A BETTER MOUSETRAP
Your brand is the experience, anticipated, lived, and remembered, that’s created by your business. It’s created by you and your team from the inside-out, not by an ad agency “branding” you from the outside-in. Great brands win by building a better mousetrap instead of simply running ads claiming to. Don’t “rebrand.” Become a great brand… Invent the cat.
THEY'LL BEAT A PATH TO YOUR DOOR
When you attract customers with a better mousetrap (a.k.a. “The Cat”) you’re much more profitable with less effort than when you chase them with gimmicks and discounts. Improve profits, lower sales costs, and stop competing on price. We’ve been helping clients rethink, attract and dominate markets since 1984. Let’s raise your expectations, not your ad budget.
BE WARY OF COMMISSIONED VENDORS.
They only get paid more when you spend more. We think you should spend less and earn more.
Follow the money
We work with some great vendors and some less great. However, most have two things in common: Sales quotas and commissions. When was the last time a media rep, printer or agency offered lower rates and suggested you spend less? In fairness, it’s not their job. They’re hired to get you to pay higher rates and spend more.
We are accountable to you
We don’t have sales quotas. Our success is tied directly to your success. We plan and execute a better marketing mix at better rates and placement because we represent you, not a radio station, printer or digital provider. And we monitor and audit their performance and hold them accountable for results.
YOUR business should not be a job.
It’s not as rewarding and no one ever wants to buy a job.
Stop working in your business
Work ON it. Yes, everyone says that, but we have a proven system to help you finally do it. Imagine more sales and profits, more control and freedom, happier, more efficient employees, and happier customers. Yes, that’s a lot. Yes, that’s marketing. Yes, that’s what we do.
MARKETING tO GROW YOUR MULTIPLE
Your business today is likely worth less than you think and certainly less than it could be. Every owner has a last day. By rethinking your marketing now with that day in mind, we can help you exit on YOUR timing and terms, increase your final payday, and minimize risk to your family.
We work with clients who want to be better today than they were yesterday. And tomorrow, even better. These are companies where “good enough” is something only competitors say. Where words like “integrity” and “ethics” live in the heart of the organization and not simply on a Core Values poster. They want to Chase Perfection and seek Profit with Purpose®.
Paraphrasing the great Vince Lombardi, when we Chase Perfection we Catch Excellence. We started in a tiny apartment in 1984 as the “Un-Agency” to protect business owners from unscrupulous ad agencies and media reps. Today we still do that and are the only firm in America that integrates strategic marketing and media execution with talent assessment and attraction, business valuation growth, and succession planning.
PROFIT WITH PURPOSE®
For nearly 35 years we’ve helped businesses achieve incredible results from start-up through maturity – and even through succession. Our clients enjoy record growth and leave behind a better company and legacy while collecting a premium on their sweat equity. We think they’ve earned it. We leave our legacy by helping business owners grow and leave theirs.