Drive business performance.

Welcome to the first and only marketing and business management system that helps business owners win from start-up through succession.


  • Grow Profits With Purpose
  • Increase Freedom Now
  • Reduce Turnover And Costs
  • Increase Exit Payday 71%


Rule #2

There is no such thing as “Branding.”

Unless you raise livestock. Otherwise, it’s a fancy word for “expensive new logo”.


Your brand is the experience, both anticipated and lived, that’s created by your business. It’s created by you and your team from the inside-out, not by an ad agency from the outside-in. Great brands win by building a better mousetrap instead of simply running ads claiming to. Don’t “rebrand.” Become a great brand.


When you attract customers with a “better mousetrap,” you’re more profitable than when you chase them with gimmicks and discounts. Improve profits, lower sales costs, and stop competing on price. As the “Un-Agency” we’ve been helping clients dominate markets since 1984. Let’s raise your expectations, not your ad budget.


And Finally…



Chase perfection

We only work with clients who want to be better today than they were yesterday. And tomorrow, even better. These are companies where “good enough” is something only competitors say. Where words like “integrity” and “ethics” live in the heart of the organization and not simply on a Core Values poster. They want to Chase Perfection and seek Profit with Purpose.

Catch Excellence

Paraphrasing the great Vince Lombardi, when we Chase Perfection we Catch Excellence. We’re far from our humble founding in a small apartment in 1984, but we’re still true to our calling to be the “Un-Agency.” And now, we’re the only firm in America that integrates strategic marketing execution with personnel assessment, business value growth, and exit planning.

Leave a legacy

For over 30 years we’ve helped businesses achieve incredible results from start-up through maturity – and even through succession. Our clients grow and leave behind a better company and collect a premium on years of sweat equity. We think they’ve earned it. Coach Lombardi left an impressive legacy. We leave our legacy by helping business owners grow and leave theirs.

"We're reinventing our industry and no longer have to compete on price. I have the P&L to prove it."

"You put us on the map. Then we rewrote it. Sales up 500% and multi-million dollar increase in value."

1251 NW Briarcliff Parkway

Suite 200

Kansas City, Missouri 64116 USA

816 741 0060